Scaling Low-Carbon Building Data for Real Impact with Jack Rusk

Author

Charlie Cichetti
January 15, 2026

QUICK TAKE

This episode explores how data-driven design can shift the building industry toward true decarbonization.

Jack Rusk, co-founder of C.Scale, shares how better data at the right time empowers architects and project teams to make real progress toward carbon reduction goals.

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🎧 LISTEN TO THE SHOW

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🌱BREAKING GROUND ON BETTER BUILDING

In this episode, Jack Rusk revolutionizes traditional construction approaches:

[Key Insight #1] Redefining project success through holistic carbon data

  • What's outdated: Traditional focus on energy performance alone misses deeper carbon impact.

  • The innovation: C.Scale provides early-stage carbon modeling, considering operational and embodied emissions.

  • Impact: Enables project teams to pitch and deliver on net-zero carbon targets, aligning with climate goals from day one.

[Key Insight #2] Empowering architects with decision-ready data

  • What's outdated: Architects lack access to timely, granular data during early design phases.

  • The innovation: C.Scale integrates carbon intelligence directly into design workflows.

  • Impact: Informed material and system choices lead to lower emissions and better project alignment with decarbonization goals.

[Key Insight #3] Bridging data gaps across the design lifecycle

  • What's outdated: Data silos prevent continuity from early planning to construction.

  • The innovation: C.Scale’s “red thread” approach ensures data persists across design phases.

  • Impact: More consistent sustainability outcomes, smoother collaboration, and increased transparency across stakeholders.

♻️ YOUR GREEN BUILD CHALLENGE

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✅ CONNECT AND CONTINUE

🌿 Access full episode resources: Green Building Matters Podcast 

🗒 Read the transcript: HERE 

📄 Read the transcript: HERE

🔗 Connect with Jack Rusk: